The RZ brand not only stands for my grandparents Ray & SueZan, but it stands as a legacy. At one time being a racehorse brand, to being forgotten in the second generation, I as the third generation and a heart full of grief decided not to let it slip through the cracks. They truly built everything from the ground up, and I can only hope to do the same with their brand. November 21st, 2021, SueZan, passed in the most peaceful way anyone could imagine. Surrounded by family, love, and licorice. .... She was a hoot and 3/4's, so very hip for her age, and talented..... so, so, talented. She lived an incredible life, full of making records, modeling cheetah print pants, being self taught in every medium of art, a ridiculous amount of grandchildren, raising exotic animals, AND (yes this list is long) traveling. The saying "you have some big shoes to fill", does not resonate with me. I will never come to half of what that woman was. But, I am filled with what she was made of which is strength.
This is my take on the RZ brand.
Starting two years ago in a camper as a custom cowboy felt maker, to now.. a "merch" company, (I prefer legacy but that's just me.)
I took a break eight months ago, I just felt like I wasn't making my Nanny proud. The company was registered as Rated R Hat Co. I felt shift in the name. It just didn't sit right anymore and in all honesty neither did hat making, or the merch company. So I dropped it all, the name, the felts, the website, the merch.... fast forward to June 2024 I decided to stop in the embroidery shop for giggles I posted asking if anyone wanted an RZ hat. I thought heck it, maybe 10 people will buy! I was hopeful but had no true expectations. I should've... My Nanny and the man upstairs are in cahoots. I was so overwhelmed with messages that night, I had to order everything and amazon prime it! It had Nanny written all over it. I sold more hats that day than I ever had the last two years.
Every single day since I have been humbled continuously with support of reopening. I truly am amazed at how far this has jumped in the last three months. They say, "the comeback is better than the setback." They're right but it's missing the part where I serve a God who provides it all in his will, for his name.
P.S. If you made it this far, that's very demure of you, very mindful.